Camera-On Culture

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by Meg Donovan
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VIRTUAL & IN-PERSON EXPECTATIONS FOR HOW WE SHOW UP IN MEETINGS
We created this category. We own it. We command the premium position because we deliver the most advanced, sophisticated solution in the market.

When you show up intentionally, professionally, and fully present, you signal to everyone: "This company is worth the premium we command. This team executes at the highest level."EVERY MEETING MATTERS

Whether Internal or External

The "Camera On" culture applies across the entire organization. It is not about your role or your department—it is about how Nexthink operates.

When executives, investors, partners or customers interact with any Nexthink employee—engineer, product manager, finance analyst, recruiter—they are evaluating Nexthink.

When you show up present, professional, and prepared - regardless of the meeting - you reinforce our premium positioning.

INTERNAL MEETINGS

Fully Present & Engaged

The "Camera On" culture is about presence and respect, not formality. Your colleagues deserve your full attention and engagement, regardless of what you are wearing. They are investing their time, and you should invest yours.

Professional Presence for Internal Calls

  • Camera ON - not audio-only, not half-present
  • Be in an appropriate physical space - clean background, ready to be seen
  • Eliminate distractions - close tabs, silence Slack, clear desk
  • Active listening - present, not multitasking or checking email
  • Contribute - raise your hand, ask questions, show you are invested

EXTERNAL MEETINGS

Premium Representation

When you meet with customers, investors, vendors, partners, or any external stakeholder, you are representing Nexthink at our premium level. This applies to everyone—engineers on customer calls, finance on investor meetings, product on partner discussions.

Virtual Meetings - Collared / Structured Layer

  • This is the baseline for all external calls
  • Expected options: collared shirt, cardigan, vest, blazer, or branded Nexthink top
  • Blazer is a good fallback for important meetings and shows extra polish
  • Branded Nexthink gear shows pride in the company and looks professional
  • The goal: look polished and intentional on camera

Lighting & Professional Setup

  • Light source is critical - face a window or lamp so your face is well-lit and clear
  • Never sit with your back to light or in shadow - it reads unprofessional
  • Camera at eye level or slightly above - no looking down at your laptop

Branded Backgrounds

  • All external calls require a branded background
  • Our background is part of our brand promise: organized, professional, and serious

In-Person Meetings

  • Business casual + blazer is the minimum baseline
  • Research their culture - match or exceed their formality level. Arriving polished signals: "I take this seriously enough to prepare"